Guidelines for Posting Promotions on Social Media

Guidelines for Posting Promotions on Social Media Credit Shutterstock/AntonioGuillem Most businessesnow usesocial media for marketing. From social media influencers to LinkedIn Groups, there are countless ways to use these platforms to promote your products and services.One way is by running contests and sweepstakes. While it binnenseems harmless to deutsche bundespost a contest and hand out a prize, it might not be. If you dont follow the proper laws and guidelines, you could be in legal trouble.The best competitions play by the rules, because they not only protect entrants, they also protect the business itself, said Suki Harrison, founder of social media giveawayagencyOrigamiGlobe. By failing to adhere to legislation, youre leaving your business open to hefty fines, and by ignoring clearly stated terms of use,you even risk losing your social media accounts.Editors note Looking for information on social media management services for your business? Use t he questionnaire below, and get quickly connected to our vendor partners to learn mora about a customized strategy and pricing for your businessThe first step to enkoranversyoure running a legal vorrcken isto determine the proper terminology. You cant use the terms sweepstakes, contest, lottery and giveaway interchangeablythe words have different meanings.A sweepstake is when the winners are chosen by luck alone. The winner of a contest is chosen on merit. A lottery winner is chosen from entrants who pay to enter, and a giveaway is an overarching term of all the different promotions, said Tirena Dingeldein, content manager and senior analyst at Gartner Digital Markets. Each social media platform has different rules and guidelines for running a giveaway. Here are the rules you need to be aware of before posting a promotion on Facebook, Twitter or Inskalendertagram.FacebookBefore you post a promotion to Facebook, you should brush up on its policies for promotions on Pages, Groups and Events.Link back to your competitions terms and conditions. According to OrigamiGlobe, the conditions should include who can enter the promotion, when it starts and ends, what your audience must do to enter, how many entries are allowed, what the prize includes, when the winner will be announced, and how long the winner has to claim the prize.Get the necessary licenses. Some promotions need licenses, while others dont. It depends on if you run a game of perspektive or skill, what state your competition is open to, and the value of your prize, according to OrigamiGlobe.Acknowledge that Facebook isnt associated with the promotion. On every platform, you need to make it clear that your promotion isnt associated with the social media website. Dont ask people to tag or share your giveaway. You may not ask individuals to tag friends, share the promotion on their timeline to enter or share it on afriends timeline. You also shouldnt ask users to tag themselves in a photothey arent in. Some of the legal ways you can ask individuals to gain entry is by commenting on a post, liking or reacting to a post, or checking in to a location, said Emily Spurlock, manager of integrated strategy and promotions at Ignite Social Media.TwitterIf you want to host a contest or promotion on Twitter, here are the guidelines you need to follow.Discourage creating multiple accounts. Individuals who create more than one account to enter a contest are liable to get their account suspended. In your post, you should state that anyone who uses multiple accounts to enter will be ineligible.Discourage posting the same tweet more than once. Posting duplicate, or near duplicate, updates or links is a violation of theTwitter Rulesand jeopardizes search quality,Twitter states. Dont ask users to tweet duplicate updates.Make sure you see all the contestants. Twitter recommends asking users to mention you in their updates. If you dont, youll have a tough time finding all the users whoparticipated in the giveaway. When youre mentioned in tweets, you will see the updates in your notifications.Use topics relevant to the contest. Twitter encourages users to include relevant hashtag topics with the updates. If you encourage users to add your hashtag to unrelated content, it may cause them to violate Twitter Rules.If in doubt, review Twitter Rules and best practices. If you arent sure youre running a legal giveaway, review Twitter Rules and its search best practices before making the contest live. You can also check theTwitter for geschftliches miteinander sitefor more tips.The best way to offer prizes through contests and sweepstakes on Twitter is by asking participates to retweet an update, follow an account or tweet an update with a hashtag. InstagramHere are Instagrams promotion guidelines you should know.Post the promotions official rules. Like Facebook, you need to link to the official rulesand explain who is eligible to enter the promotion, including age and residency restrictions .Get licenses and comply with rules and regulations. Before posting a promotion on Instagram, you should make sure you have the right licenses.You cant ask people to inaccurately tag photos. Dont ask people to tag themselves inphotos they arent in.Acknowledge that the promotion isnt sponsored by Instagram. You must acknowledge that the promotion is in no way sponsored, endorsed or administered by, or associated with Instagram somewhere in your post. You can have people enter your contest by asking users to comment on a post, like a post or share a photo to their feed (this requires usage of the FTC disclaimer hashtag), said Spurlock.Other social networksOther platforms such as Snapchat, Pinterest and YouTube are also important to your marketing efforts. Before you post a promotion, be sure to check each sites rules and guidelines. Whateverplatform you use, its always a smart idea to double-check that your promotion is in the clear.My advice is to consult a lawyer who has experience with social media platforms before running a giveaway, as a botched giveaway can not only cause you to lose your audiences trust but also lead you to losing money in legal fees after the fact, said Dingeldein. Saige Driver Saige received her Bachelors degree in Journalism and Telecommunications from Ball State University. She is the social media strategist for Business.com and Business News Daily. She also writes reviews and articles about social media. She loves reading and her beagle mix, Millie. Start Your Business Business Ideas Business Plans Startup Basics Startup Funding Franchising Success Stories Entrepreneurs Grow Your Business Sales absatzwirtschaft Finances Your Team Technology Social Media Secur ity Build Your Career Get the Job Get Ahead Office Life Work-Life Balance Home Office Lead Your Team Leadership Women in Business Managing Strategy Personal Growth Find A Solution HR Solutions Financial Solutions Marketing Solutions Security Solutions Retail Solutions SMB Solutions About Us Contact Us lebenspartner with Us Copyright Policy Terms of Use Privacy Policy Do Not Sell My Personal Info rmation Advertising Disclosure Sitemap 200 Fifth Avenue, Second FloorWaltham, MA 02451infobusinessnewsdaily.com Copyright document.write(new Date().getFullYear()) All Rights Reserved. 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The History of It Director Resume Refuted

The History of It Director Resume Refuted The Secret to It Director Resume If you are searching for a career in management, you probably have years of specialist experience under your belt. 1 advantage for employers to world wide web resumes is the considerable cost saving in comparison to traditional hiring methods. Most positions require a minumum of one year of qualified experience. For a lucky few, you might not have even had to interview whatsoever, landing positions and promotions by your network alone. A strong comprehension of Human Psychology is important along with excellent communication and coordination abilities. Developing a compelling resume isnt simple, even if youre at the C-level. Crafting a skilled and tailored resume expects a lot of hard work and attention to detail. You have the ability to also see resume template. While hiring managers do want to learn about your academic credentials, they dont necessarily require plenty of surplus detail. Skillfull y, the resumes have a tendency to be the 1st impression a potential employer gets of us. The employer would like to see boththat youve got a well-rounded tech grasp, but in addition that you are able to lead a whole team, also. It is essential that you will need to think like your prospective employer. Resumes may be used for a number of reasons, but most often theyre utilised to secure new employment. They may be organized in different ways. Stunning Resume matters a lot when youre trying to find a great job. Chronological resumes is going to be the acceptable location to highlight your achievements. To work as professional manager applying exceptional ability to make and implement a great work culture in an organization which will assist in fulfilling the overall mission or target of the organization. If you need assistance writing your resume, it is going to be our pleasure to aid you. You have to have the experience. Dont be concerned if you dont have a lot of experien ce yet. It Director Resume - Is it a Scam? The core management of a business is managed by the Director of the organization. Executive directors must see that all communication methods operate efficiently. A director of operations is the employee whos assigned to be certain that each of the activities within the workplace are appropriately coordinated and executed. Among the directors of a lieferant is the operations manager.

What To Buy For Your Office Kris Kringle

What To Buy For Your Office Kris Kringle What To Buy For Your Office Kris KringlePosted October 13, 2011, by Vivien LuuComing up with good gift ideas can be difficult at the best of times, but getting Kris Kringle presents for colleagues can be particularly nerve-racking. Here are some gift suggestions that will make sure you stay on your coworkers nice list.Welcome to the silly season, folks Its that special time of year when candy canes become an acceptable food group, a carol is something you sing (not the distant aunt you never see) and drinking creamy, eggy alcohol is a thing (no judgement). Its also when the office festivities are cranked up to eleven, and you get to bust out your best stocking stuffers for the office Secret Santa Some grinches think this time-honoured work tradition is just anotherbei reason to hate on the holidays, but seriously, whats not to love about an entire office getting secret gifts for each other? Theres intrigue, detective work, a shoestring budget to wrangle with let the hilarity ensueBut we feel your pain. Getting an awesome (and safe for work) gift (especially for a colleague you dont know too well) for under $40, $30, $20 or $15 can seem downright impossible. So to help you make your list and hopefully not have to check it twice weve put together the ultimate office Kris Kringle gift guide. Youll find a bunch of our best gift ideas for guys and gals thatll make even your fruchtwein curmudgeonly coworker smile. And no, there isnt a single Coles-Myer Gift Card in sight. Happy huntingFor the (male) colleague you barely knowLets be honest, there are some coworkers you barely speak to. Your working relationship consists of polite small talk in the elevator and seeing their name in department emails. Despite your best sleuthing efforts, all you know about Joe in accounts is his first name and what department he works in. So how do you get him an awesome Kris Kringle gift? By using our guide of course Here are so me fail-safe gift ideas for $40 or less for any male colleague (be it an intern, your manager or even the big boss)USB desk fan, $12 from KoganWireless speakers, $39 from Dick SmithPortable power bank, $13 from Officeworks10-in-1 stainless steel multi-tool, $7 from Yellow OctopusHavaianas thongs, $29.99 from General PantsSix pack of craft beer, $16 from Dan MurphysFor the (female) colleague you barely knowIf you drew Nancy from sales for Secret Santa, and the most contact youve ever had with her is the time you signed for one of her ASOS parcels and she said Thanks and you said No worries, then this gift guide is for you. These ideas are also great if your Secret Santa is your GirlBoss.Picnic rug, $25 from TargetChocolates, $29.50 from Haighs ChocolatesWall calendar, $19.95 from kiki.KBox of loose leaf tea, $14 from T2Desk plant, $15 from KmartPenguin classic, $13 from DymocksFor the creative maverickIf youve got a colleague who eats ideas for breakfast and loves nothing better than brainstorming into the wee hours of the morning, then listen up. Whether theyre a designer, architect, copywriter or simply a creative fiend, here are some Kris Kringle ideas that will stir their creative soul.Pantone mug, $19.95 from ZanuiSmartphone premium lens kit, $19.99 from TypoMoleskine notebook, $16 from Book DepositoryWaterproof Aqua Notes (for those shower thoughts), $24 from FishpondSteal like an Artist creativity book, $20.90 from BooktopiaAreaware golden section finder (Perfectly proportion your Instagram pics by using this section finder), $19.95 from UntilFor the office foodieHow do you spot a foodie coworker? Youve stopped asking them what they did on the weekend, and instead ask them what they ate. At work lunches they wont let anybody tuck into the growing-colder-by-the-minute pub grub until theyve taken an Insta-worthy pic of the entire spread, and no matter what youre discussing, you guys somehow always end up talking about cheese. If you drew the foodie cowor ker for Kris Kringle, heres what you should buy them.Global ceramic sharpening stone K-45, $39.95 from Chefs HatSelf-watering herb keeper, $29 from Oz KitchenwareOrganic Spanish extra virgin olive oil (500ml), $34.95 from David JonesHexagonal marble platter, $15 from KmartCommunity cookbook, $19.99 from Rakuten KoboLong stem frying thermometer, $14 from Peters of KensingtonFor the beauty junkieFor the gal in your office who spends more time with the staff at Sephora than her own family, and cried hysterical tears of joy when MAC brought back her favourite shade of lipstick, here are some gifts that are sure to make her annual Christmas Beauty Haul Insta post.Gift card for Mecca, Sephora, AesopOriginal Beautyblender sponge (this blending sponge has earned it a cult following), $30 from SephoraOPI nail polish, $19.95 from Myer30ml greifhand cream, $14 from LOccitane180g bath bomb, $8.95 from LushMake-up bag from Etsy, ASOS, Cotton OnFor the healthiest person in the officeGot a chia-se ed loving, kale-crunching colleague who swipes their gym card more often than their credit card? If you drew the office fitness nut for Secret Santa, dont freak out (we know the world of protein powder and acai bowls is expensive, yall). Whatever their addiction whether its yoga, MMA, cycling, surfing or quitting sugar here are some awesome Kris Kringle ideas for the office health buff.Kilner salad on the go 1L jar, $14 from Peters of KensingtonThermolite cycling socks, $10 from WiggleUSB mini desk fan (to cool them down after their lunchtime jog), $12 from KoganTiger balm (for leg day), $8.95 from Chemist WharehouseSkipping rope, $4.99 from Rebel SportsSurfboard wax, $5.95 from SurfStitchFor the crazy cat loverBecause lets face it, theres one in every office. (Actually in our office there are five of them) If your Secret Santa is the type of coworker who only replies in cat memes and loves a good cat pun, then weve got some purrrfect gift ideas that are under $25 and are sure t o give them a meowy ChristmasPusheen mug, $15 from Zing Pop CultureNovelty cat socks, $10 from ASOSCat purse, $16 from Monster ThreadsCats on Instagram book, $20 from AmazonCat coaster, $5.50 from EtsyHanging cat stud earrings, $20 from Hard To FindFor the beverage connoisseurWe know it can be tough to buy a present for the colleague who subconsciously swirls every beverage in sight, and only drinks spirits that are older than they are. But if you drew the office connoisseur, do not fear There are plenty of amazing Secret Santa gifts for under $25 that even the most sophisticated palate will appreciate.Glencairn whiskey glass (consideredthe whiskey drinking glass), $11 from Dan MurphysBottle opener corkscrew, $19 from Yellow OctopusWhiskey stones, $20 from BarwareTequila Mockingbird cocktail recipe book, $15 from Book DepositorySilicon ice ball mould, $15 from Yellow OctopusBottle of wine, price varies depending on qualityFor the man with impeccable tasteFor the colleague whose m iddle name is GQ and appreciates the finer things in life, here are some Kris Kringle ideas thatll put a spring in his sartorial step.Happy Socks, $17 from David JonesJack Black industrial strength hand healer, $27 from Mens BizAssorted bowties, $20 each from TopmanBaxter California beard and moustache comb, $22 from Mens BizUppercut pomade, $22 from Beard BladeCrep sneaker cleaning kit, $24 from ASOSFor the colleague whos a kid at heartFor the coworker whose cubicle looks less like a workspace and more like a toy store, and who likes to send you things before close of play rather than before close of business (because work is play, yo), here are some killer gift ideas thatll keep them (and everyone else in the office) young at heart.Scrabble magnets, $19.95 Office WorksFrisbee, $22 from The Frisbee ShopNerf gun, $20 from TargetNovelty cushion, $24.95 from Cotton OnFunko pop vinyl, $19 from EB Games or ZiNG Pop CultureSound effects simulator, $17 from Yellow OctopusFor the eco-war rior with a heart of goldChristmas is all about giving, and this is no different for the colleague whos got a heart of gold and cares more about helping others and being an eco-champ than getting a hilarious Kris Kringle gift. If this sounds like your Secret Santa, then honour their verve for giving back with one of these presents.Reusable beeswax food wraps, $22 for a tischset of two from BiomeFully biodegradable Wasara wine cups, $16.50 for 6 pieces from Mr Kitly340ml KeepCup, $15.95 from RushfasterCanvas tote, price varies from EtsyOxfam donation or a donation to their charity of choiceSuper eco-friendly notebook (made from elephant dung and rice paddy fibres), $15 or less from zoos or eBayKnow your workmates are also struggling with Kris Kringle this year? Do them a favour and share this article ResourcesMy first resumeCover letter for my first jobCareer Insider StoriesShelley Lask - Body Positive Health & FitnessInterested in becoming a?Human Resources OfficerGeneral ManagerB usiness ManagerAccountantOffice Administrator CoursesBachelor of Social WorkEnquire Online Enquire OnlineCertificate III in Health AdministrationEnquire Online Enquire OnlineBachelor of Criminal JusticeEnquire Online Enquire OnlineCertificate III in Allied Health AssistanceEnquire Online Enquire Online Vivien LuuViv is a writer who enjoys researching and writing about creativity, how the human mind works, and neuro processes. She values creativity above all else and admires people who pursue their career dreams, no matter the sacrifice. In her spare time, she binges on HBO shows and epic fantasy novels.Related ArticlesBrowse moreCareer changeCreative careersSeriously Extreme Jobs Your Mum Wouldnt Be Happy AboutThere are extreme jobs, then there are SERIOUSLY extreme jobs Give your career the adrenaline rush it craves and take a peek inside at some of the worlds most exciting, dangerous and extreme jobs.Workplace cultureSprucing up your workspaceOur workspace is our home away from ho me and putting a bit of thought into your designated area can help you create a little oasis when youre struggling to meet deadlines and make it to the other side of Friday.CoachingCommunity ServicesMaking lives betterAre you a compassionate and nurturing person with a passion for helping people overcome difficult situations? You may find the perfect fit in the helping professions.

Air Force Personnel Specialist

Air Force Personnel SpecialistAir Force Personnel SpecialistA personnel specialist in the Air Force is like the menschenwrdig resources manager at a civilian company. They counsel airmen on their career goals, advising on things like promotions, training programs, and job specialties. Personnel specialists are also tasked with managing the Air Forces retention programsand advising airmen on benefits programs. Theyre responsible for making sure the Air Force is in compliance with personnel policies, directives, and procedures. In short, if a matter seems like a human resources function within the Air Force, chances are it falls under the duties of the personnel specialist. Unique Military Duties Although the duties are similar to those of a civilian HR manager, there are many functions of this job which are uniquely military. Personnel specialists oversee a wide array of administrative functions such as duty status changes, leave programs, casualty assistance, and official documen ts such as letters of reprimand. Qualifications for Air Force Personnel Specialists This job requires the ability to speak distinctly and type at least 25 words per minute and is open to those between ages 17 and 39.To be effective in this job, thorough knowledge and understanding of officer and airman classification systems and procedures will be necessary, as well as knowledge of personnel readiness and deployment and mobilization procedures. The latter items might not seem like information a personnel specialist would need, but in order to advise Air Force personnel about their career prospects, for instance, it is useful to know whether there will be a need, or a surplus of airmen at a given pay grade, based on the Air Forces needs at any given time. Seven weeks of basic training, as well as Airmens Week, is required. Education. For entry into this specialty, completion of high school with courses in English composition and speech is desirable. Training. For AFSC 3S031, comp letion of a basic personnel course is mandatory. Experience. The following experience is mandatory for award of the AFSC indicated (Note See Explanation of Air Force Specialty Codes). 3S051. Qualification in and possession of AFSC 3S031. Also, experience in functions such as maintaining personnel records, counseling, or classification and assignments. 3S071. Qualification in and possession of AFSC 3S051. Also, experience performing or supervising one or more of the functions associated with preparing and maintaining PDS and manual records, personnel classification or usage, quality force management, auditing personnel records, and reports, or career progression counseling. Other Requirements. The following are mandatory as indicated Strength Req GPhysical Profile 333233Citizenship NoRequired Appitude Score A-45 (Changed to A-41, effective 1 Jul 04).Technical Training Course E3ABR3S031 004Length (Days) 29Location K

How to respectfully quit your job when youre ready for a change

How to respectfully quit your job when youre ready for a changeHow to respectfully quit your job when youre ready for a changeLeaving a job can be a humbling process filled with questions and uncertainty. The truth is, everyone in the world at one point has wanted quit their job. On average,employees who change jobs every two to three years earned 1 percent moreyear over year than those who stayed with the same employer.No one wants to get stuck in a place where there is no upward advancement. So if youre ready for a change or thinking about making it, youre not alone. Whether you are experiencingjob stressat your current position or looking for a simple job change, be aya to quit gracefully.Job hunt secretlyThe most important piece of advice that my father ever gave me was to never quit a job without having another one first. So when you know you are ready for a change, update your resume on platforms likeLinkedInandGoogle+.But make sure to be discreet about your updates.If you get an interview and the company cannot schedule it outside of your work schedule, consider taking a personal or vacation day. This can prevent you from being distracted about what you are potentially missing at your current job and help you focus on the interview.It can be so exciting when you start searching for a new position, but make sure not to tell people until youve locked down a new gig. Doing so will prevent your current company from replacing you before you are ready to leave.Leverage your current jobDont be afraid to leverage the knowledge that you have obtained at your current company to get another job. If you were very successful in specific areas of your position, voice that to the interviewing company. But be sure to keep it realistic for your skill set.If they talk to you about salary, be prepared to negotiate based on what you would like to be making.A surveyshowed that 75 percent of people who successfully negotiated salary in their brde job were happy. The best part about negotiating while you have a job is you have nothing to lose.It can be normal to want to use a manager or babo as a reference - they have most likely gotten to know you pretty well over your time at their company - but most of the internet will tell you to avoid this. I, however, have always added my direct supervisor to my list of references but have asked the potential employer not to contact them until I have had a chance to let them know Im leaving. Most companies have been understanding of this and have seen value in what it means to have a CEO as a reference.Resign gracefullyOnly write and submit a resignation notice to your current company when you know that you have another job waiting for you. Have an offer letter or employee contract signed, know how much you will be paid, what benefits you will receive, as well as when you are expected to start.You should always aim to quit in person. A one-on-one conversation is important to maintaining the integrity of your rel ationship with the company, so shoot for this if at all possible. But if your boss is not in the same country as you, try to tell them via phone.Be professional while telling your boss you are quitting. Remember that this conversation isnt about focusing on what has happened but instead what will happen in the upcoming weeks. Offer to help out with hiring or to create a standard operating procedure (SOP) document outlining your current responsibilities within the company.Offer to help your superiors determine the best way to transfer the duties onto a new employee. Its important tomove on without burning bridges.Be prepared for hiccupsThe normal time frame for giving a notice is two weeks however, there may be circumstances either at your old job or new job that make this notice either longer or shorter. If you work a higher level position in the company, be prepared to offer a month-long notice. This will give you old company adequate time to hire and train your replacement.Be prep ared for the possibility that your current company may present you with a counteroffer. If this is the case, explore the option of what it would mean to stay. If the income and added benefits make staying a lot more desirable, consider it. If you are generally unhappy with the company, no amount of money can change that. It might be exciting to get a potential raise, but down the road if the overall situation that made you unhappy hasnt changed, you risk suffering in a toxic environment longer.Ultimately, there are probably plenty of reasons why you have probably considered leaving your job. Maybe its because you arent making enough money in your position, or maybe there isnt any room for advancement in your company. If you find yourself stuck in a rut or bored at work on a regular basis, its a good idea to cut ties before your reputation goes south. If you are ready for a change, make sure that you execute the proper steps with grace, respect, and power.Billie Peacock is an avid yo gi, nature lover, and writer out of Idaho who focuses her time on learning how to improve the world around her.This post was originally published on BossedUp.org..bxc.bx-campaign-1012255 .bx-group-1012255-lyDBLV9 width 900pxheight 550px

Sounds of silence Could colored noise be the secret to better sleep

Sounds of silence Could colored noise be the secret to better sleepSounds of silence Could colored noise be the secret to better sleepMany of us have experienced the restfulness that comes when were stood next to the sea, listening to the waves crashing. Or maybe with our eyes closed, while the wind rustles through the trees. Or that inner peace when the rain is drumming on the window.Those of us in search of a better nights sleep might assume the best environment for this is one of silence. But could the solution actually lie in immersing ourselves in mora noise? While that may sound counterintuitive, certain types of noise such as the gentle humming of a boiler or the pitter-patter of rain can, in fact, help us to drift off.According to Dr. Mark Winwood, Director of Psychological Services atAXA PPP healthcare, some noises can actually help us get to sleep by making us less conscious of our immediate environment, which allows our mind to relax in a way thats similar to the process involved in meditation.Far from being a new phenomenon, the concept of colored noise has been around much longer than you might think.Thomas Alva Edison began conducting experiments on sound frequencies and coloured noise in the late 1800sand scientists soon discovered the full spectrum of sound frequencies.These are still relevant today for examplepink noise has been scientifically proven to improve deep sleep, allowing for better memory formation and re-energisation of the brain. To explore concepts further, the healthcare experts have recorded three unique ambient sounds at the peaceful Trwyn Llanbedrog beach in North Wales one of Londons busiest overpasses and Kielder Forest, the most tranquil place in the UK.White noise constant shhh soundWhite noise works by reducing the difference between background sounds and a peak sound, like a door slamming, giving you a better chance to sleep through it undisturbed. Typically, white noise is a constant shhh sound, which is like a brig ht, mix of frequencies. These frequencies are often likened to the restful sound of waves hitting the shore. AXA PPP healthcare has associated it with the sounds heard on Trwyn Llanbedrog beach in North Wales the UKs favorite coastal sound, perhaps due its hypnotic quality.Pink noise turning up the bass on white noiseA busy London overpass has been matched with pink noise frequencies which is similar to white noise but with the bass turned up. As well as the rumble of traffic, rainstorms have a pink noise frequency. The 24-hour activity of modern cities feels at odds with our need to sleep but what if we could take that energy and use it to help us relax?Brown noise a deep, rolling rumbleKielder Forest, the UKs most tranquil location, may not seem to have many sounds at first, but the sound of the wind blowing through the trees can be likened to the frequency of brown noise. Brown noise is an even deeper version of pink noise a deep, rolling rumble that can often go unnoticed.O ne thing is for sure, the world is getting noisier with as many as 25% of adults losing sleep due to noise from their neighbors. For this reason, Tim Antos, founder ofKokoon, designed sleep-aiding headphones to help block out unwanted noise.From the moment we wake, our lives are filled with noise. Whether youre trying to relax or just cant sleep, audio is one of the best ways to help us naturally unwind and switch off, Antos said. Sleep clinics prescribe thousands of audio-based techniques daily and millions of us use audio to relax every single day.The best way of falling asleep varies for each person and depending what we have going on in our lives. At Kokoon, we wanted to open the door to trying different techniques, giving people the opportunity to learn what really works for them, Antos said. The headphones incorporate electroencephalogram (EEG) sensors to detect electrical activity in your brain throughout your nightly sleeping ritual. By pairing our technology with AXAs color ed noise recordings we hope to improve the sleep quality of many.Dr Mark Winwood, Director of Psychological Services for AXA PPP healthcare, helps patients on a regular basis understand why they struggle to fall and stay asleep and how they can help themselves to get a more restful and restorative sleep.To listen to AXA PPP healthcares colored noise recordings,visit the website, and find your secret to a better nights sleep.Charlotte Giver is the founder and editor-in-chief at Your Coffee Break. With a background in PR working in Los Angeles and Barcelona, Charlotte has been working hard running YCB from the YCB headquarters in Londons Covent Garden for the past four years.This column originally appeared on YourCoffeeBreak.com.

Writing a College Textbook Proposal

Writing a College Textbook ProposalWriting a College Textbook ProposalWriting a college textbook proposal is a vital step in getting a textbook published. A college textbook proposal- like any book proposal- should be thought of as a sales tool. The author uses the proposal to sell the idea of the book to a college textbook editor or academic publisher. Why Writing a College Textbook Proposal is Necessary Before giving a contract to a professor to write a college textbook, the publisher wants to know that the author knows his or her subject matter, thoroughly understands the market for the textbook and will be able to deliver the finished goods. The textbook proposal is the vehicle for that information, to assure the idea of the book is sound, that it has the potential to find a profitable place in the academic book marketplace. In addition, writing the proposal can help the prospective author develop and fully flesh out his or her book idea. A well-thought-out proposal will make writing the book much easier, since many issues- like the order of information, the flow of the chapters, the art program, the ancillaries- will have been ironed out in the proposal development process. The Basic Elements of a College Textbook Proposal While academic publishing houses might vary slightly in their requirements, all college textbook proposals require a fairly standardized set of elements. In general, a textbook proposal should include A succinct but compelling overview of the proposed books contents the market need for the book and the competition and the authors qualifications to write the book.An in-depth idea of the content in the form of a synopsis, an annotated table of contents, and one or more sample chapters which demonstrate the approach as well as the coverage of the topic.A comparative review of the competitive books on the marketplaceA summary of the ancillaries that you envision making available with the text. A curriculum vitae (CV), resume, or bio that details the authors full background and qualifications for writing the college textbook. How a College Textbook Proposal is Evaluated Like any business proposal, college textbook proposals are evaluated on the fundament of whether or not the proposition (in this case, the book) is likely to be profitable for the publisher. In the case of textbooks, the considerations for profitability include how large is the student adoption market for the book? Basic courses, like English 101 aka Freshman Composition, will have larger adoption potential than smaller, niche courses. Will the value proposition of the proposed textbook be robust and unique enough to penetrate its particular market? For example, will a science-related text include the latest data theories? Is the pedagogy different than whats in the market? Are the ancillaries distinctive and truly useful to professors and students? What makes your book stand out? How a College Textbook Proposal is Evaluated As in most p ublishing environments, a textbook editor (sometimes called a commissioning editor, who is usually an expert in his or her subject matter) determines whether or not a proposed idea should be contracted and developed into a book. Of course, the editor and team will look at quality as well as the factors mentioned (content, market potential, etc.). In addition, each publishing house has their own business strategy, so the top-line editorial evaluation will include an assessment of whether the book is right for them that is, whether the finished book would fit into their existing portfolio of college textbooks. For example, an editor might specifically be looking for a text that fills a gap in their list. Once the editor has determined that the proposal is worthy of further consideration, it will generally go on to be evaluated by a wider team of academicians, outside of the publishing organization. Because the decision-makers in the college textbook sale are professors and their depa rtments, academic publishing houses rely not only on their editors but on a host of academicians to independently evaluate the proposal. These evaluators write reports assessing a number of factors about the book. Once the proposal is deemed worthy of pursuing, the editor will supplement the proposal with a comprehensive publishing plan, that includes such information as schedules, projected profit and loss metrics, etc., and present the plan to an editorial board. The editorial board generally makes the final determination on the fate of the textbook proposal.